The Business Operations of Water Refilling Stations in the Province of Cavite

Authors

  • Elias Prieto, Jr.

Keywords:

marketing operations, business operations, water refilling stations

Abstract

INTRODUCTION

This research assesses the effectiveness of the business operations of water refilling stations in the province of Cavite.

METHODS

Questionnaires were given to two sets of respondents: company-respondents and customer-respondents. Frequency/Percentage Distributions, Weighted Mean and ANOVA were utilized.

RESULTS

Operations of water refilling stations were very effective in terms of production, marketing and operation management when grouped by number of years of existence, number of employees and capitalization. Marketing operations were effective when grouped by number of years as customer of these stations and also when grouped by most frequently purchased type of water package and frequency of purchase.

DISCUSSIONS

There were significant differences in the company-respondents' assessment on the effectiveness of their business operations when grouped by capitalization in terms of production, marketing, finance, human resource management and operation management while no significant differences were observed when grouped by number of years in existence in terms of the business strategy aspects. Significant differences in the company-respondents' assessment were observed when grouped by number of employees in terms of human resource management while no significant differences were noticed when grouped in terms of production, marketing, finance and operation management.

Published

2019-01-18