The Business Operations of Water Refilling Stations in the Province of Cavite
Keywords:
marketing operations, business operations, water refilling stationsAbstract
INTRODUCTION
This research assesses the effectiveness of the business operations of water refilling stations in the province of Cavite.
METHODS
Questionnaires were given to two sets of respondents: company-respondents and customer-respondents. Frequency/Percentage Distributions, Weighted Mean and ANOVA were utilized.
RESULTS
Operations of water refilling stations were very effective in terms of production, marketing and operation management when grouped by number of years of existence, number of employees and capitalization. Marketing operations were effective when grouped by number of years as customer of these stations and also when grouped by most frequently purchased type of water package and frequency of purchase.
DISCUSSIONS
There were significant differences in the company-respondents' assessment on the effectiveness of their business operations when grouped by capitalization in terms of production, marketing, finance, human resource management and operation management while no significant differences were observed when grouped by number of years in existence in terms of the business strategy aspects. Significant differences in the company-respondents' assessment were observed when grouped by number of employees in terms of human resource management while no significant differences were noticed when grouped in terms of production, marketing, finance and operation management.