Be the Best, Stay Purchase: Investigating Customer Loyalty Towards the Business Strategies of Grocery Store Owners in Poblacion 2, Laurel, Batangas
Keywords:
Customer Loyalty, Business Strategy, Grocery StoreAbstract
INTRODUCTION
Increasing number of highly competitive grocery store owners emerge time to time. For this, they have to apply ways or strategies on how to gain the loyalty of their customers. It is for their business to have an edge over other competitors. It would be a great way in achieving desired profit yet serve customers' satisfaction as well as the success of their business venture.
METHODS
Researcher used Descriptive Quantitative Method as it gave comprehensive data needed to what is being investigated. Using quota sampling method, respondents who were the selected customers of grocery store owners in Poblacion 2, Laurel, Batangas were chosen. Researcher followed the procedure of data collection and sought an approval addressed to the Principal of Placido T. Amo Senior High School and to the Barangay Captain of Poblacion 2, Laurel, Batangas where the study conducted. The result taken through self-made questionnaire.
RESULTS
Affordable Price topped as the number one quality of a product looked by the customers. Cleanliness of the area and grocery store build near the marketplace are the strategies considered by the customers where they usually purchase the products. "Be the best, Stay Purchase" , Business Strategies Training and Seminar (BSTS) is a proposed action in order to enhance the business strategy of the grocery store owners.
DISCUSSIONS
The customers must be aware of what their chosen grocery store could give them most especially the grocery store owners for them to improve and track those qualities that they don't have and to take an action as soon as possible. Customers must keep on looking qualities of a grocery store for their satisfaction. The grocery store owners should become more competitive in order to keep the loyalty of their customers. It is for them to maintain, improve and develop more strategies based on the customers' preferences that reveals from the study.
