A Survey on the Most Influential Medium of Advertisement among the Senior High School Students of St. Mary's College Quezon City

Authors

  • Ralph Vincent M. Basa
  • Jed Matthew M. Balubayan
  • Carmela Borromeo
  • Ma. Angela P. Bathan
  • Tricia Ann Rhemae A. Cunanan

Keywords:

advertisement, brand, market, business

Abstract

Advertisements bridge the gap between the business and consumer. Businesses use advertisement as a medium for them to send the message of their brand to their market. This study aimed to discover the most influential medium of advertisements among Senior High School of St. Mary's College Quezon City. The research took place in St. Mary's College Quezon City having fifteen (15) students from each section of Grades 11 and 12 as respondents of the study. The respondents were randomly chosen to accomplish the survey questionnaires. The sampling method used for this study is Stratified Random Sampling. Overall, this research had 120 respondents coming from the Senior High School. Through this research, relevant information that can be helpful for other Accountancy, Business and Management students, starting entrepreneurs and businessmen and St. Mary's College Quezon City. The results of this study suggest that the respondents are mostly exposed to Social Media as a form of advertising medium. In line with this, the results also shown that the respondents find SocialMedia as the most influential medium of advertisement among others. In addition to that, majority of the respondents said that advertisements help them increase their awareness towards the product or services.

Published

2017-12-18