Perceived Usefulness of Facebook Groups as a Medium of Information Dissemination of the Communication Society of St. Mary's College, Quezon City

Abstract

At its most simple level, Facebook - like other social media tools - allows individuals to connect with each other on a one-to-one basis. But the ultimate power of Facebook goes far beyond that. Those one-to-one connections quickly multiply and, through its behind-the-scenes technology, Facebook has the ability to provide us with information on potential new connections - friends of friends - which is why the researchers conducted research on Perceived Usefulness of Facebook Groups as a Medium of Information Dissemination. This study showed how Facebook groups became a tool to deliver information, announce different events and activities to the students, and how they can communicate to their fellow students and professors. The respondents were the Communication Students of St. Mary's College, Quezon City in the Academic Year 2014-2015. Researchers used the quantitative descriptive research method. Findings revealed that almost half of the population of Communications Students considered their Facebook Group useful. Students used Facebook Group of Communication as an effective tool and medium of information in their academics and to their society. It is recommended that the college department use Facebook to post relevant school activities and calendar of activities.