The Advent of Growth of Multi-Retail Companies in Ilocos Norte: A Build up Program

Abstract

Introduction

This study sought to determine the lived experiences of Salesmen in Ilocos Norte. Specifically, this study sought to determine the experiences of salespeople in their specific fields in the advent of the growth of multi-retail companies in Ilocos Norte as to (1) Key accounts, (2) Public markets, and (3) Sari-sari stores.

Methods

It made use of a qualitative method of research to capture the lived experiences of salespeople. Purposive sampling was used in choosing the nine (9) key informants who participated in this study. The interview was conducted with the selected key informants through purposive sampling. The interview was transcribed and translated into English from the local language. There were nine (9) key informants namely; three salesmen from the Key accounts, three salesmen from the public market accounts and three salesmen from the sari-sari store accounts.

Results

Based on the foregoing findings, experiences of salespeople in the advent of the growth of multi-retail companies in Ilocos Norte were segmented into two parts which are the positive and negative experiences. Salespeople's positive experiences are the stimulating or driving factors for them to stay in the market to face intense competition, however, their negative or difficult experiences make them bend in the sales field and one of the factors that affect them is the coming or expanding of these multi-retail companies in Ilocos Norte.

Discussions

All of the salespeople interviewed were experiencing both positive and negative experiences in sales. The study recommends a buildup program that will help the salespeople in Ilocos Norte to overcome the challenges in the sales field. Based from the recommendation a proposed buildup program is drawn specifically concentrate on the concerns of the area namely; (1) Safety and Protection, (2) Employees benefits, (3) Empowering salespeople, (4) Marketing Activities, (5) Commissions/incentives, (6) Awareness Board and (7) Recreational Activities. The goal of the buildup program is to benefit both the company and the employees of the Distributor companies in Ilocos Norte.