Product Management’s Diffusion Theory of Juice Drink as Marketing Strategy

Abstract

Product management is an important organizational role. It is vital to companies, since they build products or tools for customer use. This helps us to discover how to efficiently manage products by learning concepts, processes and tools. As a marketing practitioner, it is our duty to analyze the market and layout a product vision that is differentiated and delivers unique value based on customers. The researcher used leadership and innovation to launch a beverage product called CALGIADE drink. Its objective is the development of innovative product that caters to the need of the customers.