Marketing Strategies of Triostar Travel and Tours

Abstract

Effective marketing strategies help an organization in the analysis of competitive advantages by creating products and services to meet the growing demands of the target market. This study aimed to assess customer satisfaction in the marketing strategies of Triostar Travel and Tours. This study adopted the descriptive method of research and developed a researcher-made questionnaire. After the approval of her statistician, the researcher-made instrument was posted and linked to the social media account of Triostar Travel and Tours. The respondents were travelers who availed themselves of services from Triostar Travel and Tours for the year 2017. Frequency Distribution, Percentage, Weighted Mean and Analysis of Variance (ANOVA) were used in the statistical evaluation of data. Based on the findings, majority of the respondents were females, between 31-40 years of age, married, college-degree holders, earning between P 21,001-P 30,000 and got their travel expenses from their salaries. The respondents were satisfied in all of the marketing strategies of Triostar Travel and Tours in terms of Product (Service), Price, Place and Promotion with a Grand Mean of 4.40. There is no significant difference when respondents were grouped in terms of Age, Sex, Civil Status and Highest Educational attainment; significant difference when respondents were grouped in terms of Average Monthly Income, specifically when it comes to Price and Promotion; and a significant difference is present when respondents were grouped according to Source of Funds in terms of Price. The researcher recommends the following: (a) distribute a Printed Program on the day of the tour and hold an Orientation of the tourists before the tour; (b) create a special package intended for senior citizens; (c) create a deal on discounted packages on hotels and arrange tour packages that have tie-ups with high-end hotels to accommodate clients who can afford luxury accommodations; and (d) include in the tour an itinerary of activities that are appealing to children and create a package specially designed for families.