Customer Relationship Marketing Practices of I Can Korean Academy

Abstract

The study assesses the Customer Relationship Marketing Practices of the I Can Korean Academy. The descriptive method of research was used in this study. The researcher gathered responses from the entire 50 students, 16 to 21 years old and currently enrolled. The respondents agreed that the academy practiced good Customer Relationship Marketing in terms of trust, commitment, social bonding, empathy, experience and promise of fulfilment. It is recommended that the academy considers the involvement of students in every decision that it makes. Proper relay of information is an indication of respect, which is a foundation of trust. They can personally inform the students as well as their parents, or they can also use different means of communication, such as e-mail, text messages, or other social networking sites. The management should think of ways to encourage the teachers to revise strategies to motivate their students. The management should make plans in order to facilitate and ensure that students are properly assisted by their respective teachers in doing their school works. It is recommended that the assigning of teachers will be assessed according to the students’ needs, and have those needs matched with the teachers’ strengths. Moreover, it is also recommended that teachers will also be given enough training and training time to review some subject matters. This will also help the academy to produce flexible teachers that can handle different subject programs. The assigning of program coordinators with a proper goal description is encouraged.