Automation of XYZ Supermarket's Process of Promo Implementation

Authors

  • Julius S. Dado

Keywords:

promotions, automation, process improvement, organizational behavior, systems development

Abstract

Different process improvement methodologies arise and have been developed to meet modern needs. Some initiatives were incremental and continuous, but some were giant leaps that fundamentally changed the way organizations do business. One thing in common with all process improvement initiatives such as Total Quality Management, Six Sigma, Business Process Re-engineering, or many of that many others is that information technology is a major component, regardless of the method. In the retail industry, customer satisfaction and loyalty are essential to their success. It can be done by giving them the best customer experience possible and one way of doing it is by offering promotions. Many retailers implement different types of promotions to attract new customers. The main purpose of this study is to improve the process of promo implementation of XYZ Supermarket, from promotion creation, approval, implementation and monitoring. This study also wanted to find the root cause of the problems being encountered as well as the areas of process improvement. The researcher used descriptive method of research and a survey questionnaire have been administered as the research instrument. The survey questions were carefully crafted from the theoretical framework which is the Work Systems Method of Steven Alter in 2013. The findings revealed that the information is the root cause of all the problems being encountered in the promo implementation process and a new software system was developed to aid these problems. Business policy procedure has to be developed to maximize the full benefit of the new software system.

Published

2018-07-18