Competitiveness of Food Park Businesses with Micro Investment Capitalization

Abstract

The study intends to determine the competitiveness of food park businesses with micro investment capitalizations in Marikina City. A descriptive method of research was employed. The respondents were composed of 62 owners or managers of food park stores or whoever is in direct management of the firm. Based on the findings, most of the businesses were sole proprietorships with capitalization of P200,001 – P300,000, managed by the owners themselves, earned an average monthly income of P50,000 and below, been in operation for not more than 1 year, and employed 3 or less people. All the three generic strategies suggested by M. Porter such as Cost Leadership, Differentiation and Focus Strategy were all assessed by the respondents as ‘Very Competitive’. The researcher recommends that food park administrators should evaluate the financial goals of their tenants and lower down rents to help them gain back investment in a much sooner time. Further, administrators shall implement policies to avoid duplication of menus within the food park to regulate competition. Also, future food parks are recommended to be built inside city centers and financial districts of the country and ensure ease of access.