The Level Of Alignment With A Business Code Of A Plastic Printing Company

Abstract

The study assesses the level of alignment of a plastic printing company in terms of the four elements of business code which will be the basis for an improved alignment of the company. The study sought answers to the following: profile of the respondents; respondents’ extent of alignment to Customer, Brand Intention, Culture, and leadership; and identified barriers and obstacles. Descriptive type of research was used in the study by using a survey questionnaire. An enhanced questionnaire was used in the study. There were 74 employees who participated and served as respondents of the study. Ranking, Frequency and Percentage Distribution, Weighted Mean and Analysis of Variance are the statistical tools. As assessed by the respondents the level of alignment of company to the four elements of business code were all “Somewhat Effective”. in terms of Customer, Brand Intention, Culture and Leadership. There were significant differences on the Business Code when respondents are grouped according to age and position level, while there were no significant differences on the Business Code when respondents were grouped according to the rest of the profile variable. As assessed by the respondents the degree of seriousness of the identified barriers and obstacles of the company to the Business Code were all “Somewhat Serious” The level of alignment to the four elements of Business Code as assessed were all somewhat effective. The level of seriousness of the identified barriers and obstacles to the four elements of Business Code were all somewhat serious. It can be said that the identified barriers and obstacles may not hinder improving the alignment of the company. The company should be more focused on its purpose; company’s vision should be articulated well and understood by the employees; people should be responsible in aligning their behavior to the company’s culture and its shared values and beliefs; and leaders should act well in alignment to company’s culture. Further research may be conducted to companies of the same industry.