Marketing Strategies of Inoza Feed Milling Corporation in Selected Provinces of Luzon

Abstract

The objective of the study is to assess the perception of the dealers regarding the effectiveness of marketing strategies of Inoza Feed Milling Corporation in selected provinces of Luzon. Descriptive method was used in the study and a researcher-made questionnaire was used as a data-gathering instrument. Frequency and Percentage Distribution, Weighted Mean, and One-way Analysis of Variance were the statistical tools employed in this study. Most of the respondents were in the age group of 31-40, college graduates, 2 were employees, had been in the business for 2-5 years, and had monthly average volume of 300 bags and below. The respondents’ assessments on the level of effectiveness of marketing strategies Inoza Feed Milling Corporation in terms of the 4Ps of the Marketing Mix (Product, Place, Promotion, and Price) were all effective. There was no significant difference in the respondents’ assessments on the level of effectiveness of marketing strategies of Inoza Feed Milling Corporation when grouped according to age and highest educational attainment. However, there were significant difference in the respondents’ assessments on the effectiveness of marketing strategies of Inoza Feed Milling Corporation in terms of product, place, and promotion when grouped according to number of employees, number of years in operation, and average monthly volume in 50kg bag. Their assessments on price were statistically the same.