Recruitment through Social Networking Platforms

Authors

  • Rona Lou T. San Pedro

Keywords:

PUP, social recruiting, jobseekers, recruitment, social media, social networking platforms

Abstract

Social networking platforms have undeniably grown exponentially and have become the most prevalent sites on the internet. Their use as a job seeking tool has been widely spread and has become a trend nowadays. In this study, the researcher investigated the job seekers’ perspective as to the effectiveness of social networking platforms as a job seeking tool. The researcher focused on the top five aspects that employers look for when exploring for potential talents. These aspects are visibility, engagement, contacts, network, and profile and portfolio. This study is a quantitative research which applied the descriptive method. The population sample size was calculated using the Slovin’s formula and respondents were within the social network of the researcher. To be able to find answers for this study’s purpose and research questions, survey questionnaires which included two parts were distributed. First part was to identify the profile of the respondents while the second part was to assess the effectiveness of social networking platforms as a job seeking tool. The researcher used the Likert scale on the second part of the questionnaire to quantify the respondents’ assessments. It was found in the study that job seekers indeed perceive that using social networking platforms as a job seeking tool is effective. The perceived benefits that were concluded based on the analysis and interpretation of the theoretical and quantitative data were globalization, more efficient, easier networking, improved personal visibility, and the access to social networking platforms intended for particular careers.

Published

2018-10-18