Financial Literacy on Equity Investments

Abstract

The study intends to determine and assess the level of awareness of BDO Unibank, Inc. branch employees in Makati City on financial literacy on equity investments. The results revealed that majority of the respondents were female, aged 21-30 years old, college graduates, bank employees for less than 5 years and junior supervisory employees. When respondents were grouped according to sex, portfolio followed by return of investment and tax exposure had no significant difference. In age, there was no significant difference except time horizon. The highest educational attainment of the respondents had no significant difference in all aspects while in term of service of the respondents, time horizon only showed significant difference and when grouped by job positions, all the aspects showed significant difference. Participation on financial education and training and other educational formats to divergent target audiences, all with the aim to improve financial literacy on equity investments should be considered.