Buying Behavior among the Credit Card Holders in a Philippine University

Abstract

This study aims to assess the buying behavior of credit card holders among the employees in one of the universities in Cavite. This study was designed as a quantitative research. The credit card holders were young adults aged 26-30. This implies the need for more purchasing on this age bracket. Most of the respondents were females, for they are the ones who usually handle the budget and finances at home; and single individuals were the usual holders of credit card, somehow part of their financial obligations. Moreover, most of the respondents were taking up their master’s degree; this explains the dire need for other sources of money to easily buy their needs, and greater numbers were allotted for food and bills. The frequency of use to supply the basic needs was few times a week, and a few times a month for the purchase of products beyond basic needs. Future researchers may give focus on other sub-variables related to the social aspect for it affects the buying decisions of an individual. Further studies can consider creating a scale which focuses on the other sub-factors of social buying behavior. Explore buying behavior in the context social relationship; behavior when buying alone and behavior when buying with a group.