Pricing Strategies of Hair Salons in Sixth District of Manila

Abstract

The study Pricing Strategies of Hair Salons in Sixth District of Manilaaimedto assess and evaluate the pricing strategies existing in the hair salon businesses in the 6thDistrict of Manila. The study utilized the descriptive method to describe the sample characteristic. The researchers used Likert-scale type survey questionnaires the research instrument to acquire the necessary data and achieve the main objective. These questionnaires were randomly distributed to 102 respondents, specifically the owners/managers of hair salons. The statistical tools utilized were Frequency and Percentage Distributions, Weighted Mean, Ranking, and ANOVA Test. Age, sex, civil status, highest educational attainment, and the length of time managing the business are the variables that were considered to determine if there is a significant difference between the respondents’ assessment when grouped by profile. The researchers concluded that there is no significant difference between the respondents’ assessments when they were grouped according to profile. The researchers recommend to the management of hair salons to take advantage of other pricing strategies that they are lacking. In addition, the researchers advise them to practice the pricing strategy that best suits for the market, as well as those which greatly contribute to the profitability of the firm.