Social Media and Behavioral Change Among Selected College Students

Abstract

The phenomenal rise of social media has increased and fundamentally changed the way people communicate in the past years. Social media is the collection of online applications dedicated to communication, collaboration, and content-sharing. The human person has been programmed to be socially active to a certain extent. Some people are more engaged, while others are less so. However, people have always been looking for ways to connect and network with each other. And, in this age of digitization, people have found ways to be socially active on the internet, which is possible with the advent of the numerous apps available on the internet. It is a shift in how people discover, read, and share information; it supports the human need for social interaction. Social media has been the companion of many. It helps individuals to connect to people near and far. It has also been the faithful companion of college students, from socialization, entertainment, trendings, and current events to education; everything will be served in just a click. Students are most likely the users of this media they can access to all available online platforms. However, to effectively use social media, students must be fully conscious of its positive as well as its adverse effects.