Social Media as a Communication Tool for Public Secondary Schools

Abstract

Introduction

With the world amidst an online life upset, it is more than clear that online networking like Facebook, Twitter, Orkut, MySpace, Skype and so forth, are utilized widely with the end goal of correspondence. A standout amongst the most significant focal points of the utilization of internet-based life is on the web sharing of learning and data among the unique gatherings of individuals. This web-based sharing of data moreover advances the expansion in the relational abilities among the individuals, particularly among the students/understudies of instructive establishments.

Methods

A descriptive-correlational method of research was used in this inquiry. It is scoped and delimited in the School Division of Urdaneta City using purposive sampling to gather the 21 public secondary school heads. Also, random sampling to collect information from the master teachers and PTA office within the division.

Results

Based on the data gathered, it shows that mobile messaging is always utilized by the respondents as a communication tool. Among all of the social media applications, Facebook and Youtube have the highest frequency with the weighted mean of 4.49 and 3.84. Moreover, results revealed that the extent of utilization of social media is often used in providing information on school activities, announcements, academic information, etc.

Discussions

A significant relationship between the extent of utilization of social media application in providing information across the profile variables is observed by analyzing the data through computing the Spearman Rho values.