A Profiling Study on The Generation Z (Grades 9-12) Online Shoppers of St. Mary’s College, Quezon City

Authors

  • Raelyn Kyra S. Bravo
  • Samantha Grace I. Curamen
  • Tuazon Justin Salaza Pur III
  • Christina Gabrielle Cercenia Silva
  • Naielli Yvon Garingan Tiam

Keywords:

Generation Z, online shopping

Abstract

Online shopping is also known as the action or activity of buying goods or services via the Internet. In 1960, the industry began exploring concepts on having electronic transactions through a company named as Electronic Data Interchange (EDI). In this study, its primary purpose is to: a.) test the Planned Behavior and Internet Purchasing Theory that relates to the online shopping of the respondents; b.) determine the knowledge, and c.) know the experiences of the students nowadays who are exposed to various platforms —very significant in the field of psychology. The quantitative research focused on Grades 9-12 respectively of St. Mary’s College, QuezonCity as the respondents. The researchers used the strategy descriptive non-experimental research design to describe a phenomenon which is on online shopping through a survey in gathering information. The type of sampling used was stratified random sampling to give equal chances for each student who is a consumer of online shopping products by getting 100% on each year level. The measures used to check the validity of the participants was by raise of hands, asking those who have been online shopping, and thus will proceed to the answering of the survey instrument.

Published

2019-03-18