Clothing Preferences Among Grade 12 Students of the Culiat High School S.Y. 2017-2018

Abstract

This research study identifies the brands that are being favored by the Grade 12 students of Culiat High School. This study also finds out that students would choose quality aside from brands. These data can be used when setting up a business such as a dress shop or apparel store in the future. This study also identifies that every student in this generation would most likely choose brands and quality in purchasing clothes. The Grade 12 students in this research have their preference and style in selecting clothes. This study will also help future researchers identify the brands of this generation and the brands of their generation. Based on the data that were collected through a survey, Grade-12 students favored the brand “Bench” as the most favorable and most voted brand. Their reasons for choosing the brand were it has a beautiful and simple design. Also, most popular, unique, and very useful. They are followed by Penshoppe, Nike, Rusty Lopez, and Artwork brand. A total of (30) Grade 12 Students participated in the research. Excellent design and great fit should be created for the clients so that they will come back again. The students also have their own different kind of tastes and styles regarding clothing brands. Nevertheless, all brands of clothing should be available in the shopping mall because not everyone has the same preference regarding clothes.