Adopting Project-Based Learning Strategy to the Product Management Classes of the BSBM Program of the Cavite State University CCAT Campus

Abstract

The Cavite State University -CCAT Campus moved towards Outcome-Based Education (OBE) as a strategy in addressing various curriculums that it offers. As the university pushes through the full implementation of instruction thrust, the Bachelor of Science in Business Management major in Marketing Management (BSBM) program recognizes the necessity of transforming and innovating teaching strategies to foster and augment OBE. Thus, the researcher crafted action research using Project Base Learning (PBL) Strategy in the Product Management classes of the 3rd year BSBM. The researcher used the population of the 3rd year class of BSBM of the academic year 2018 -2019. Considerably, the researcher used qualitative and quantitative approaches to facilitate the data pertinent to the basis of the analysis of the study. The result showed the students’ self-evaluation survey in cognitive, affective, and psychomotor criteria have increased after the adoption of PBL strategy in the product management class. Moreover, there is a significant difference in the cognitive, affective, and psychomotor aspects are significant as supported by a t-test that is used in the study. Furthermore, the outcome-based checklist of the subject towards the students (as reflected in the course syllabus) were highly visible. Lastly, students have shown improved and greater engagement in the class activity after the PBL strategy was delivered in class. The researcher concluded that the PBL strategy that was adopted to BSBM class was effective. This study can springboard the exploration of various facets ofPBL to foster and augment OBE in tertiary education, especially in business-output oriented subjects as much as business courses were concerned.