Effects of Short-Term Employment to Employee Morale and Productivity of Sales Associates of Concessionaires in Cavite

Abstract

The purpose of this study is to determine the effects of short-term employment to employee morale and productivity of sales associates of concessionaires in SM store in Cavite. Specifically, this study was conducted to determine the socio-demographic characteristics of the respondents in terms of age, sex, civil status and employment status; to describe the level of morale and productivity of sales associates; if there is a significant relationship among socio-demographic characteristics, level of employee morale, short-term employment and employee productivity; if there is a significant difference between short-term employee to regular employees productivity. The study was conducted last August 2017 to October 2017 at SM Stores in Cavite. The descriptive-correlation survey method was used in the study. The participants of the study were the staff/employees currently working in different SM stores in Cavite. Stratified Random Sampling Technique was used. The study used questionnaire as research instrument and Likert Scale was also utilized to measure the level of employee morale and productivity. To analyze the data, Mean, Frequency Count, Standard Deviation and Percentage were employed. The study also used Spearman rank, Kruskal Wallis, Posthoc tested and Person Product Correlation. The study revealed that majority of the participants belonged to the age of 18 to 22 years old, female, single and probationary workers. The study revealed that there is a relationship between socio-demographic profiles to the level of employee morale. This means that as long as employees enjoy working, it has no effect on their morale. However, age and employment status has a relationship with the level of productivity. This means that as they get older, the more productive they are, and they feel challenged and motivated to secure the next gig. The study found that there is a significant difference between short-term to regular employee in terms of productivity. Regular employees feel secured, so they try not to put extra effort to meet their daily quota. The study also found that there is a relationship between employee morale and productivity. This means that they are productive as long as they feel valued and happy in their work.