B2B Brand Preference on Uninterruptible Power Supply in the National Capital Region

Abstract

The study aims to find out the level of B2B Brand Preference on Uninterruptible Power Supply (UPS) in the National Capital Region. The researcher used a descriptive survey technique. The survey questionnaire developed by the researcher was mainly the tool of this research. There were 1000 randomly selected respondents who are business entities using the uninterruptible power supply in the National Capital Region. Out of 1,000 respondents 883 or 88.3% are corporations; while 197 or 19.7% are under construction industry; 699 or 69.9% are 12 years and above companies; and 277 or 27.7% both are 4-7 years and 8-11 years as customer and 199 or 19.9% chose Schneider as most preferred brand of Uninterruptible power supply. Respondents were most corporations, under the construction industry, and these companies are 12 years and above. Most customers are 4-11 years already. The most preferred brand used was the Schneider brand of Uninterruptible power supply. The respondents were preferred with the different aspects such as source/manufacturer, customer service, availability of parts, availability of units, Product Specification, Repair and Maintenance, Price and Installation Service when they are grouped according to profile.