The Working Capital Management Practices of a Digital Marketing Enterprisein Makati City

Abstract

This study aimed to assess the effectiveness of Working Capital Management Practices ofaDigital Marketing Enterprise in Makati City. Specifically, it sought to identify the profile of the respondents, evaluate the level of effectiveness on the aspects of cash management, receivables management, payables management, strategic planning, asset management and control system, and determine the significant difference in the respondents’ assessment of the effectiveness on the aspects of the Working Capital Management Practices of Digital Marketing Enterprise in Makati City when respondents are grouped by profile. The researcher used a descriptive design wherein a researcher-made questionnaire was employed. Frequency and Percentage Distribution, Weighted Mean, Correlation Analysis, ANOVA, and Rank Order Correlation were utilized as statistical tools. The respondents’ assessment on the effectiveness on the aspects of the Working Capital Management Practices of Digital Marketing Enterprise in Makati City revealed that cash management, receivable management, payable management, strategic planning, asset management, and control system are “Effective” as assessed by the respondents. There is no significant difference in the assessment of the respondents on the effectiveness on the aspects of the Working Capital Management Practices of Digital Marketing Enterprise in Makati City as to payable management, strategic planning, asset management, and control system when respondents are grouped according to job position, and as to receivables management, asset management and control system when grouped according to number of trainings/seminars. However, assessment of the respondents on the effectiveness on the aspects of the Working Capital Management Practices of Digital Marketing Enterprise in Makati City when grouped according to highest educational attainment and number of years employed were both significantly different.