The Use of Credit Card and its Sales Promotional Strategy

Abstract

The main objective of the study is to evaluate the use of credit cards and its sales promotional strategy. The study specifically aimed to assess the following credit card sales promotional categories such as 1 instant gift; 2 Discounts; 3 Installments; 4 Travel; 5 Online promos; 6 Brand exclusives. Total populations of 440 with margin of error 0.01 resulting of a total 421 respondents chosen using descriptive method, a survey questionnaire was employed. Frequency and Percentage Distribution, Weighted Mean, t-Test, and One-way Analysis of Variance were utilized as statistical tools in the treatment of data gathered. Results showed that respondents chose the installment sales promotional strategy as the most effective way in the level of promotions for the credit card use. The least effective was the online promos sales promotional strategy. This age is dominated by the purchase schemes based on the principle of buy now pay later, it has become convenient to purchase day to day needs and expenses with higher value and payback in an installment way. Online promos are the least chosen among the promotional strategies. The researcher recommends the following:a better internet infrastructure. This is one area where the public sector can hold drive the growth of e-commerce. The consumers should support the start-ups in the ecommerce, not necessarily the retailers, but the ones who provide the enabling technologies around payments and logistics.