The Marketing Strategies of Private Non-Sectarian Schools in the City of Malabon

Abstract

The study is to assess the effectiveness of marketing strategies of private non-sectarian schools in the City of Malabon. The researcher used the descriptive approach of research in this study. There were 150 Senior High School students who were randomly selected from four non-sectarian schools in the City of Malabon. The survey forms were left and retrieved a few days after. The statistical tools used were Frequency Distribution, Percentage Distribution, Ranking, Two-tailed t-test, Weighted Mean and Analysis of Variance. When the respondents were grouped according to sex, their assessment in terms of product, price, and place, there were no significant differences. However, in terms of promotion, there was a significant difference. When grouped according to the strand, the respondents’ assessment of the effectiveness of marketing strategies in terms of Product, Price, Place, and Promotion, there were significant differences. When the respondents were grouped according to a number of siblings enrolled in the same school, the assessment on the effectiveness of marketing strategies in terms of Product, Price, Place,and Promotion, there were significant differences. When respondents were grouped by a number of household members enrolled in the same school, in terms of Product, Price, Place, and Promotion, there were no significant differences. When grouped according to a number of years as a student of the same school, the respondents’ assessment of the effective marketing strategies in terms of product, there was a significant difference. However, in terms of Price, Place, and Promotion, there were no significant differences.