Global Standards on Ethical Promotion of Nutritional Products

Abstract

Standard is an important key in maintaining quality and acceptable practices to the end consumer. The same is true when it comes to the promotion of nutritional products. Nutritional products refer to any dietary supplement that is intended to provide nutrients that may otherwise not be consumed in sufficient quantities. Countries all over the world have varying views and cultures on how these products will be promoted and these greatly affect the manner in which these are offered and delivered: promotional approaches come in all shapes and colours depending on the roots and beliefs of a country. This paper aimed to present the relevance of compliance of medical representatives. It is the objective of the paper to review the current practices demonstrated in the current researchers, published materials, and existing literature with more inclination on the demonstration of socially responsible and culturally sensitive business. The researcher, as a marketing professional, seeks to not just investigate the current practices of the promotion of the nutritional supplements but he would want to impart the best practices and the “should have been” approaches on its promotion. The findings of the paper will help bridge the knowledge gap and will serve as a message to its readers to be cautious and be sensitive to acceptable practices in the nutrition industry.