The Extent and Level of Effectiveness of Internet Utilization onthe Performance of Selected Travel Agencies in Metro Manila as Perceived by the Travel Agents

Abstract

The study is about The Extent and Level of Effectiveness of Internet Utilization to the Performance of Selected Travel Agencies in Metro Manila as Perceived by the Travel Agents. Its objective is to know the profile of the respondents in terms of age, gender, civil status, highest educational attainment, the department assigned, level of job and number of years employed in the company. It also aims to know the significant difference in the assessment of the respondents on the extent of internet utilization of travel agencies as a group according to profile andhow they assess the level of effectiveness in terms of reduced cost, collection performance, sales goals, and after-sales services. The study used descriptive method and survey questionnaires were answered by 146 travel agents within Metro Manila. Data were computed by using four statistical methods like frequency distribution and percentage, weighted mean, T-test and ANOVA, and ranking. The study revealed and accepted the null hypotheses that there is no significant difference in the assessment of the respondent on the extent of internet utilization by the selected travel agencies when they are grouped according to their profile and there is no significant difference on the level of effectiveness of internet utilization to the performance of selected travel agencies as assessed by the respondent when they are grouped according to their profile. The researcher recommends to the future researchers of the same topic should cover the locale of screening on the extent and level of the internet to travel agencies' performance.