The Value of Corporate Social Responsibility to Consumers

Authors

  • Albert Roces

Keywords:

corporate social responsibility, consumer purchase decision, CSR business model, CSR consumervalues

Abstract

The study is all about the emotional, social and functional values of the corporate social responsibility to consumers in the context of the consumer purchase decision. It practically adapts the United Nation’s Global Compact on Corporate Social Responsibility. This compact is subdivided into four categories namely: anti-corruption, environmental, labor, and human rights. The Rotary International District 3820 was chosen randomly using the Slovin’s formula to come up with 409 respondents since they somehow adapt the same value as what CSR entails. It utilizes descriptive (quantitative research) in which the survey questionnaire (semi-structured) was used as the main data gathering instrument, as part of the triangular approach. Regression analysis was applied to establish a significant relationship between CSR and consumer purchase behavior. The test of significant difference in the perceptions utilized t-test and ANOVA. The result of this study gave a pseudo dimension of the importance and significance of CSR to business and consumer buying behavior. The dimensions of the CSR as per the United Nations Global Compact show a significant “Most Important Response,” from the respondents of this study. This study tends to adopt certain values (emotional, social, and functional) which greatly influence them on their buying behavior. Also, the correlation analysis establishes that the higher the CSR activities of business organizations, the higher consumer purchase decision towards the products and services offered by these business organizations. The challenges elaborate on the importance of social context on the acceptance and norms in which the modern way of Corporate Social Responsibility is all about as anchored in the United Nations Global Compact on the Corporate Social Responsibility. The study’s main contribution is a CSR Business Model named after the author. With this model, the company, the organization, the stakeholders will have a pattern of commonality in terms of adherence to the vast challenges of the global business environment. This model emphasizes that alongside the aforementioned factors affecting consumer buying behavior is the reason why a consumer would tend to have a state of rebuy and eventually becoming a cycle on how consumers decide on what and where to buy.

Published

2019-12-18