Love Yourself: Female Marians' Frequency of Exposure to Beauty Advertisements and Their Perception of Beauty

Abstract

Teen People Magazine (2019) reported that over 25% of the girls felt that media advertisements pertaining to skincare regimens make them feel pressured to have a perfectly shaped and flawless body. Also, 69% of girls concurred that models found in magazines, which portray a role for make-up advertisements, had a major influence on their concept of what a perfect "Ideal woman" should look like. According to Sands and Wardle (2002), the socially represented ideal body refers to the influence that media portrays, which results in a psychological stereotyping from important people in one's life. To ensure the comprehensive nature of the study, the researchers classified the study as a "Descriptive Correlation" and used "Stratified Random Sampling," which is a type of probability sampling for their data gathering. The primary sources of data for the research study were online websites, library books, and the information gathered from the distributed surveys. These surveys were carefully formulated and approved in order to gather data that would answer the research questions. These surveys were distributed from September 24 to October 3, 2019 with 10 females randomly selected from each section of Grades 7 to 12 of St. Mary's College, Quezon City SY 2019-2020 using Microsoft Excel. The respondents were mostly exposed to make-up and skincare advertisements found in billboards, television and online television series, films/movies, and the various social media platforms indicated. This data shows that they are mostly exposed to the kinds of media that mainly portrays more make-up and skincare advertisements nowadays; unlike, radios and newspapers that are less used by Generation Z. Also, the data gathered shows that although there is a difference between the age intervals of all the respondents, there is only a NEUTRAL level of average response from the data gathered. This shows that truly there is no significant difference among their responses. The respondents are mostly exposed to make-up and skincare advertisements in Broadcast media and Social media, as well as billboards from the Printed media. There is no significant difference in early, middle, and late adolescence perceptions. This as well is evident in the computed mean rating of the respondents' answers which all show a neutral level of perception.