Online Apparel Business in Metro Manila

Abstract

Introduction

E-commerce is the newest business strategy in the 21st century. Business organizations can no longer survive in this generation without connecting itself to the Internet. The conventional strategy of producing, distributing, and selling goods and services has tremendously changed in recent years due to the advancement of technology. With the advent of the Internet, people around the world can already communicate rapidly that led to the emergence of globalization. With globalization, business organizations have to catch up with the latest trends in advertising their products. Consequently, new marketing techniques have been formulated by experts to maximize the potential of the Internet in the increase in the profitability and productivity of businesses. Eventually, a new business strategy has emerged, which is called e-commerce.

Methods

The contemporary period has been propelled by Internet technology and the phenomenon of globalization. These factors have drastically changed many aspects of society particularly the way people transact in business. Specifically, the Internet has transformed the mode of buying and selling goods online. Consequently, online shopping has become the latest trend in consumer behavior, which is the focus of this study investigated Customer Satisfaction in Online Apparel in Metro Manila.

Results

A survey questionnaire was distributed to a total of 334 respondents who were selected randomly from three online companies namely Lovehumbly Shop, Shopper's Hub, and Yoonie Shop that sell apparel products in Metro Manila. The results revealed that most respondents are satisfied with the purchasing apparel products online because of design and style, neat appearance, durability, affordability of the price, perfect combination of colors, the reputability of the brand names, and high quality of the apparel.

Discussions

In terms of the online platform, most respondents are satisfied with the manner of delivery, websites feature, discounts and other promotional techniques, and speed of delivery of services. On the contrary, hidden charges and sizes of the apparel have received the lowest ratings from the respondents. Recommendations were made to improve the said issues of the respondents.