UTILIZATION OF FACEBOOK AS A MARKETING PLATFORM ON PRODUCT PROMOTION AMONG ONLINE ABM SELLERS

Abstract

Product promotion is a marketing strategy used to generate interest and increase awareness of a product or service. It can be carried out through various methods, including advertisements, video content, and live selling. This study aims to explore the effectiveness of Facebook as a marketing platform for product promotion among Accountancy, Business, and Management (ABM) students at Immaculada Concepcion College." The researchers collected responses from 10 participants across all sections of Accountancy, Business, and Management (ABM) from A to E and 1 to 8. A descriptive research design was utilized, employing a survey questionnaire to gather data from a sample of online ABM sellers."

This version improves flow, removes redundancy, and enhances professionalism. Let me know if you'd like further refinements! The findings reveal that a significant portion of respondents (40%) dedicate between 8 to 11 hours per week to Facebook marketing, demonstrating a high level of engagement with the platform. Among the various promotional features, posting and sharing products via Facebook Stories received the highest average rating of 3.4, indicating it as a preferred method. In contrast, standard Facebook posts had the lowest rating at 2.8, suggesting lower effectiveness. The most preferred Facebook feature for product promotion is live selling. While it received a lower rating, creating standout content remains essential for effective marketing." The researchers recommend that sellers experiment with various creative formats to determine what resonates best with their audience. This approach can lead to greater success in product promotion, including increased sales, customer acquisition, and enhanced trust."