USE OF SHOPEE IN IMPROVING THE ONLINE SHOPPING EXPERIENCE OF THE GRADE 12 ACCOUNTANCY, BUSINESS, AND MANAGEMENT STUDENTS AT IMMACULADA CONCEPCION COLLEGE

Abstract

This study focuses on the online shopping experience of e-customers using Shopee to enhance the online shopping experience for Accountancy, Business, and Management learners as e-customers. It appears that e-customers seek a better experience when purchasing products online. The researchers investigate whether using Shopee as an online shopping app can improve the shopping experience of Accountancy, Business, and Management learners as e-customers. This quantitative research study employs a descriptive design and a convenience sampling technique. The researchers selected respondents exclusively from Immaculada Concepcion College, located in Soldiers Hills 3, Barangay 180, North Caloocan City. The respondents are Grade 12 Accountancy, Business, and Management (ABM) learners from various sections. Using the weighted mean, the online shopping experience of the learners has an average weighted mean of 3.53, with a verbal interpretation of "Strongly Agree." Similarly, the use of Shopee in improving the online shopping experience of the learners also has an average weighted mean of 3.53, with a verbal interpretation of "Strongly Agree." According to the data gathered, the majority of respondents agreed that shopping on the internet saves time and that the Shopee application is very easy to use for their shopping.