THE RELATIONSHIP BETWEEN FACEBOOK MARKETING AND THE SALES OF GRADE 12 ACCOUNTANCY, BUSINESS AND MANAGEMENT STUDENT-ONLINE SELLERS

Abstract

This study aims to determine the relationship between Facebook marketing and the sales performance of Grade 12 Accountancy, Business, and Management students selling online. The study utilizes a standardized survey questionnaire divided into two parts: one measuring the extent of Facebook marketing in terms of posts, videos, and advertisements, and the other assessing the level of agreement regarding sales improvement. The research method indicated in this study was quantitative research, and the sampling technique used was simple random sampling. The researchers analyzed the respondents' usage of various Facebook marketing features, including posts, images, and advertising tools, with weighted mean results indicating a high extent of engagement with Facebook marketing tools among the surveyed students. Furthermore, respondents expressed a significant level of agreement regarding the positive impact of Facebook marketing on their sales performance. Furthermore, respondents expressed a significant level of agreement regarding the positive impact of Facebook marketing on their sales performance. The findings highlight the significant relationship between Facebook marketing and the sales performance of Grade 12 students engaged in online selling.