THE PERCEIVED IMPACT OF CASHLESS TRANSACTIONS ON THE BUYING BEHAVIOR OF GRADE 12 ACCOUNTANCY BUSINESS AND MANAGEMENT STUDENTS IN IMMACULADA CONCEPCION COLLEGE

Abstract

This study explores the influence of cashless transactions on the buying behavior of Accountancy, Business, and Management (ABM) students at Immaculada Concepcion College. With the rise of digital payment systems, such as online banking, mobile wallets, and credit/debit cards, consumers now have the ability to make purchases without using physical cash. The research aims to investigate how these cashless methods affect the students' purchasing decisions, including convenience, spending habits, and brand preferences. By understanding these effects, the study seeks to provide valuable insights for future research and potentially influence policies or marketing strategies related to digital payments. In this non-experimental-quantitative research, the study employed a descriptive research design to assess the impact of cashless transactions on the buying behavior of Accountancy, Business, and Management (ABM) students at Immaculada Concepcion College. To ensure a fair representation of the population, the researcher applied simple random sampling, which provided each member an equal chance of being selected. Data was gathered through a survey questionnaire distributed via Google Forms to ABM sections 1–7, ensuring that the responses reflected a broad range of experiences and opinions from the student population. The summary of findings shows that the respondents consistently agreed with the statements in the survey questionnaire. In Table 1, the average weighted mean was 3.21, indicating agreement with the items surveyed. Table 2 had a similar average weighted mean of 3.182, suggesting that the respondents also agreed with the statements presented in this section. Table 3 revealed a slightly lower average weighted mean of 2.654, but it still reflects agreement on the items covered. Finally, in the last table, the average weighted mean was 2.945, which also indicates agreement with the statements on this set of items. Overall, these results demonstrate that the majority of respondents agreed with the aspects related to cashless transactions and their influence on buying behavior. The results of this study, measured through the weighted mean, indicate that cashless transactions significantly impact the buying behavior of Grade 12 Accountancy Business and Management students. Despite the risks associated with cashless transactions, such as fraud, identity theft, and overspending, the respondents continue to use them primarily due to the convenience and efficiency they offer. The conclusion drawn from this research emphasizes the importance of financial responsibility. It suggests that students should be cautious and aware of how to manage their money when using cashless payment methods, ensuring they can control their spending and mitigate potential risks.