THE IMPACT OF YOUTUBE EDUCATIONAL VIDEOS ON ACADEMIC PERFORMANCE OF GRADE 12 HOME ECONOMICS STUDENTS OF IMMACULADA CONCEPCION COLLEGE

Abstract

YouTube has become one of the most popular video-sharing platforms, attracting over a billion users worldwide. It provides vast opportunities for digital professionals, including content creators such as vloggers, to reach and engage a global audience. Many vloggers create channels that provide an informal, accessible learning environment. These channels typically feature "how-to tutorials" on various topics, which has led to a growing trend of people turning to YouTube as a primary source of learning. This type of learning offers flexibility and accessibility, allowing users to acquire new skills or knowledge at their own pace and convenience. The study aimed to investigate the impact of YouTube educational videos on the academic performance of Grade 12 Home Economics students. A sample of 124 students was selected using simple random sampling. The researchers utilized a descriptive correlational research design to assess the impact of YouTube videos on academic performance. They calculated the weighted mean to interpret and analyze the data collected from the participants. Pearson's R was used to determine the relationship between YouTube video usage and the students' academic performance. This approach allowed the researchers to explore any correlations between exposure to YouTube educational videos and student performance in their Home Economics courses. The results of the study indicated a significant relationship between the use of YouTube educational videos and the first-semester grades of Home Economics students at Immaculada Concepcion College. The findings showed that respondents frequently used YouTube videos as a learning tool, and this usage was positively correlated with their academic performance. The frequent exposure to educational content on YouTube appeared to contribute to enhanced understanding and retention of course material, ultimately benefiting their grades in the first semester. This highlights the potential of YouTube as an effective supplementary learning resource for students. The findings suggest that YouTube educational videos can positively influence academic performance among Home Economics students. However, the impact of these videos depends largely on the students' ability to use YouTube effectively and select the appropriate channels for their learning needs. The study emphasizes the importance of choosing high-quality, relevant educational content to ensure that students maximize the benefits of using YouTube as a supplementary learning tool. By carefully curating their sources of information, students can improve their understanding of course material and, ultimately, their academic performance.