THE EFFECTIVENESS OF BOOST POST ON FACEBOOK REELS TO PROMOTE BUSINESSES OF GRADE 12 ACCOUNTANCY BUSINESS MANAGEMENT STUDENTS

Abstract

Social networks, in particular, have emerged as an effective tool for engaging with a large and knowledgeable audience. This study explores the effectiveness of using boosted posts on Facebook Reels to promote the businesses of Grade 12 ABM students at Immaculada Concepcion College. It utilizes a quantitative approach, employing surveys and data analysis to measure the impact of boosted posts on reach, engagement, and conversion rates. The research findings aim to contribute to the existing knowledge of social media marketing and provide valuable insights for students, educators, and businesses. The study intends to assist students in making informed decisions when promoting their businesses and developing essential marketing skills for their future careers. It will not only add to the existing body of knowledge on social network marketing but also provide practical implications for both students and businesses in utilizing social networks, specifically Facebook Reels, for more effective business strategies. However, the researchers utilized the descriptive method. The purpose of descriptive research is to systematically characterize a population, circumstance, or phenomenon. Various research methods, such as surveys, questionnaires, interviews, rubrics, or rankings, can be applied in a descriptive study methodology to examine one or more variables. Descriptive research provides information based on observation and aims to characterize things as they are. It can serve as a starting point for new research directions or as a source of crucial background information about a condition, population, or topic. The researchers used purposive sampling to select respondents to validate the outcome of this study. It aims to determine the effect of boosting posts on Facebook Reels to promote the businesses of ten (10) Grade 12 students specifically enrolled at Immaculada Concepcion College in the academic year 2023-2024. The findings of the researchers, after gathering the answers/opinions of 10 respondents for Domain 1, revealed a negative result. The number of Post Reach and Post Engagement did not achieve the expected Reach and Engagement based on how much the researchers paid for boosting a post. For Domain 2, the results were more focused on extent, based on the Average Weighted Mean, with a hypothesis of H0 (Null), which means there is no significant relationship between the two variables. The conclusions will contribute to our current understanding of social network marketing and offer businesses, educators, and students insightful information. They show that there is no significant relationship between the use of boosted posts on Facebook Reels and effective business promotion activities, justifying the acceptance of the null hypothesis for this study.