PERCEIVED IMPACT OF ELECTRONIC BOOKS ON THE READING COMPREHENSION OF GRADE 12 GENERAL ACADEMIC STUDENTS AT IMMACULADA CONCEPCION COLLEGE

Abstract

An electronic book, or e-book, is a digital publication comprising text and images, designed for display on electronic devices such as tablets, smartphones, or dedicated e-readers. These digital formats offer features like adjustable font sizes, customizable page orientations, text highlighting, note-taking capabilities, built-in dictionaries, and text-to-speech functions, enhancing the reading experience by catering to individual preferences and needs. E-readers can store numerous e-books, providing portability and convenience.

In the context of language learning, the medium of reading—digital versus print—can influence comprehension and retention. Studies have indicated that while e-books offer advantages in accessibility and interactive features, print media may be superior for deep reading and comprehension, whereas digital texts are better suited for quick and superficial learning. Therefore, the choice between e-books and printed books should consider the specific learning objectives and the context in which reading occurs.

In educational settings, the integration of e-books and digital devices has been both embraced and reconsidered. For instance, some Finnish schools have reverted to traditional books and paper after extensive use of digital devices, citing concerns about screen time and its impact on learning outcomes. Similarly, certain UK schools have adopted screen-free policies, focusing on conventional learning methods and reporting positive academic results. These examples highlight the ongoing debate regarding the efficacy of digital versus print media in education, suggesting that a balanced approach may be most beneficial.

In summary, e-books provide a flexible and interactive reading experience, especially advantageous for personalized learning. However, considerations regarding reading comprehension, retention, and the potential effects of screen time are crucial when integrating digital books into educational practices. In this study, the researchers employed a simple random sampling method, a probability sampling technique where each member of the population has an equal chance of being selected. This approach ensures that the sample accurately represents the broader population, minimizing selection bias. The research was conducted at Immaculada Concepcion College, located in Soldiers Hills III Subdivision, Barangay 180, Caloocan City, Metro Manila. Data collection was facilitated through a researcher-designed online survey questionnaire, meticulously validated by two experts before distribution.

It's important to distinguish between convenience sampling and simple random sampling. While convenience sampling involves selecting participants based on their easy availability, which can introduce bias, simple random sampling provides each individual an equal opportunity for selection, enhancing the study's validity. 

SCRIBBR

By implementing simple random sampling and utilizing a validated online survey, the researchers aimed to gather reliable and generalizable data reflective of the entire student body at Immaculada Concepcion College. Findings:

The analysis revealed that students generally agreed on the effectiveness of Facebook posts and marketing advertisements as tools for customer engagement. Average weighted means across various metrics ranged from 3.18 to 3.32 on a 5-point Likert scale, indicating a positive perception.

Implications:

These findings suggest that businesses targeting this demographic can enhance customer engagement by leveraging Facebook as a marketing platform. Strategies may include creating engaging content, utilizing interactive features, and maintaining consistent communication to foster trust and loyalty.

In conclusion, the study underscores Facebook's potential as a valuable tool for marketing and customer engagement among Grade 12 Accountancy Business and Management students at Immaculada Concepcion College. he study's findings indicate that the majority of students utilize electronic books (e-books) for five to nine hours daily, primarily through applications such as Wattpad, Medium, Evernote, and Apple Books. Notably, responses in Domain 3 of the survey strongly agreed on the positive impact of e-books. These insights suggest that students are comfortable with e-books, and their reading comprehension has improved through their use.

These findings align with existing research highlighting the benefits of e-books in educational contexts. For instance, studies have shown that e-books can enhance literacy skills and reading comprehension, particularly when they include interactive features that engage students and support struggling readers.

 Additionally, e-books have been found to motivate and engage students, contributing to improved text comprehension. 

However, it's important to consider that while e-books offer advantages, some research suggests that printed books may have a more positive impact on certain aspects of reading achievement. For example, a study indicated that using printed books resulted in better reading outcomes compared to e-books. 

In summary, the study supports the notion that e-books are a valuable tool in enhancing students' reading comprehension, offering flexibility and interactive features that cater to individual learning preferences. Educators are encouraged to integrate e-books into their teaching strategies to foster improved literacy outcomes.