INFLUENCE OF K-POP CULTURE ON FINANCIAL CONTROL AND SOCIALIZATION TO THE ACADEMIC PERFORMANCE OF SELECTED 3RD YEAR COLLEGE OF EDUCATION STUDENTS AT IMMACULADA CONCEPCION COLLEGE

Abstract

K-pop culture has significantly influenced Filipino students, shaping their behavior, music preferences, fashion choices, dietary habits, and even speech patterns. This widespread phenomenon is largely driven by K-pop artists, actors, and hosts serving as role models.

This study examines whether there is a relationship between K-pop culture and students' academic performance, particularly in terms of financial management (how they allocate their allowance) and socialization with peers. Previous research has suggested a negative correlation between these variables, prompting the current study to reexamine this phenomenon among the modern generation of students. Data for this study were collected using a 16-item survey questionnaire based on the Likert scale, distributed to 3rd-year College of Education students at Immaculada Concepcion College. To analyze the findings, the researchers applied the mean formula to describe the respondents' population and the Pearson Correlation Coefficient (r) to assess the relationship between K-pop culture and academic performance, particularly in terms of financial management and socialization. The results indicate that many students successfully manage their academic responsibilities while actively engaging in K-pop culture. They assert that their involvement in K-pop positively influences their financial management and socialization skills, helping them budget their expenses and build a sense of community.

However, statistical analysis reveals a weak negative correlation between K-pop engagement and academic performance, with correlation values of -0.07 for financial management and -0.1 for socialization. This suggests that while students perceive benefits from their K-pop involvement, its measurable impact on their financial control and socialization about academic performance is minimal. The study found that K-pop culture does not negatively affect students' academic performance. Instead of being a distraction, K-pop serves as a source of inspiration, fostering creativity, cultural appreciation, and motivation among students. Research suggests that engagement with K-pop coexists with scholastic achievements, rather than hindering them.

Many students reported that their involvement in K-pop activities helps them manage time and resources effectively, allowing them to balance academic responsibilities with personal interests. Overall, the findings suggest that K-pop has a positive influence on students' lives, contributing to a well-rounded and enriched educational experience.