IMPACT OF SOCIAL MEDIA PLATFORMS ON ON STUDENTS' ACADEMIC PERFORMANCE: ESTABLISHING SOCIAL MEDIA AWARENESS

Abstract

This study investigates the impact of social media platforms on the academic performance of Grade 11 Humanities and Social Sciences (HUMSS) students, with a sample of 200 respondents. In the digital age, it aims to explore the correlation between social media usage and academic outcomes, highlighting the need for social media awareness to promote responsible usage and mitigate potential academic challenges. This study employs a Quantitative Descriptive research design to collect and analyze data from Grade 11 Humanities and Social Sciences (HUMSS) students. Using a structured survey questionnaire, participants provide insights into their social media habits, study routines, and academic performance. Additionally, academic records are examined to identify potential correlations between social media engagement and academic success.

To analyze the impact of different social media platforms on academic performance, researchers applied the mean formula to describe respondents' characteristics and used the Pearson Correlation Coefficient (r) to test the relationship between social media usage and academic outcomes. The study found that Facebook, Messenger, and Instagram usage had no significant influence on students' academic performance, meaning their grades remained largely unaffected by these platforms. However, students who frequently used YouTube performed better academically, suggesting its potential as an educational resource. On the other hand, the study could not establish a clear relationship between TikTok usage and academic performance.

Overall, the findings indicate that the impact of social media on academic performance depends on the specific platform used, highlighting the potential benefits of educational content on platforms like YouTube. This research is significant as it highlights the impact of social media on students' academic performance. While social media can serve as a valuable educational tool, it can also have negative effects, potentially affecting students' mental well-being and academic progress. Understanding these dynamics is crucial in addressing the risks and benefits of social media use among students, helping educators and policymakers develop strategies to promote responsible and productive usage.