IMPACT OF IMPULSIVE ONLINE BUYING HABITS ON MANAGING SCHOOL EXPENSES AMONG GRADE 12 HUMANITIES AND SOCIAL SCIENCE STUDENTS AT IMMACULDA CONCEPCION COLLEGE

Abstract

This study examines the financial struggles of Filipino students caused by impulsive online buying. The widespread availability of e-commerce platforms like Shopee and Lazada encourages excessive spending, often leading students to prioritize non-essential purchases over necessary school expenses. This impulsive behavior exacerbates financial difficulties, making it harder for students to manage their budgets effectively. The study employed a quantitative approach to analyze the financial behaviors and decision-making processes of Grade 12 HUMSS students at Immaculada Concepcion College (ICC). Using a descriptive research design, it aimed to provide an accurate representation of students' financial situations. Due to resource limitations, convenience sampling was utilized, selecting participants from accessible locations such as school common areas and online forums. Slovin’s Formula determined a sample size of 230 students, who responded to a researcher-developed questionnaire. The researchers’ familiarity with ICC, as students themselves, helped streamline the data collection process within the school setting. This study examined impulsive online buying behavior among Grade 12 HUMSS students at Immaculada Concepcion College (ICC) in the Philippines. The findings indicate that a significant portion of students (54.3%) receive a daily allowance between ₱101 and ₱200. The research confirms a notable trend of impulsive online purchases, with an average score of 3.0, influenced by factors such as discounts, attractive product packaging, social media endorsements, and product explainer videos.

While students acknowledge challenges in managing their allowances, weak budgeting and saving habits were identified, with a mean score of 2.44. Interestingly, students with smaller allowances tend to prioritize necessities, leading to better financial management, whereas those with larger allowances are more prone to impulsive spending.

These findings underscore the widespread issue of impulsive online buying among Filipino students and its negative impact on financial management, particularly for those with greater disposable income. The study highlights the need for educational institutions and policymakers to strengthen financial literacy programs and promote responsible online spending habits among students. These results advocate for a comprehensive approach to fostering financial responsibility among students. The study emphasizes the need for financial literacy programs in schools, open discussions between parents and children about money management, and increased awareness of impulsive online buying triggers. Additionally, introducing budgeting tools and reinforcing the importance of prioritizing essential needs can help students develop responsible spending habits. By implementing these strategies, students can be empowered to make informed financial decisions that will benefit them throughout their lives.