EFFECTIVENESS OF YOUTUBE LEARNING VIDEOS ON IMPROVING THE LEARNING SKILLS OF GRADE 12 ACCOUNTANCY, BUSINESS AND MANAGEMENT STUDENTS

Abstract

This study focuses on evaluating how YouTube learning videos impact the learning skills of Grade 12 ABM students. By collecting responses from 166 students across multiple sections, the study seeks to understand the educational benefits of YouTube in enhancing students' learning experience, especially in relation to ABM subjects. The findings aim to provide insights into how digital tools, like YouTube, can be utilized effectively for educational purposes. This study employed a quantitative research method with a descriptive research design, and a purposive sampling technique. The researchers focused on Grade 12 Accountancy, Business, and Management (ABM) students at Immaculada Concepcion College, selecting participants who could provide insights into the effectiveness of YouTube learning videos in improving their learning skills. Through this approach, the study aims to gather data on the relationship between the use of YouTube videos and students' academic performance. Based on the findings, YouTube learning videos have a significant positive effect on improving the learning skills of Grade 12 Accountancy, Business, and Management (ABM) students. The study suggests that YouTube videos serve as an effective tool for enhancing students' understanding and academic performance, offering an engaging and accessible method of learning that supports their educational needs. The researchers recommended that students use YouTube educational videos as a supplemental learning tool, particularly when they encounter difficulties in understanding lessons or while working on assignments. By incorporating these videos into their study routine, students can improve their learning skills, deepen their comprehension, and potentially excel in their academic performance.