ASSESSING THE IMPACT OF TIKTOK'S SHOPPING INFLUENCE TO THE BUDGETING PRACTICES OF GRADE 12 ACCOUNTANCY BUSINESS AND MANAGEMENT STUDENTS

Abstract

This study aims to evaluate the impact of TikTok's shopping influences on the budgeting practices of Grade 12 ABM students, providing insights to inform educational strategies and policies that promote financial literacy and responsible consumer behavior in the digital age. To conduct this study, 169 respondents were randomly selected from seven sections of Grade 12 Accountancy, Business, and Management (ABM) to participate in an online survey. Data analysis revealed that TikTok's shopping influences can have an impact on students' budgeting practices. The research indicates that Grade 12 accountancy business and management students generally agree with the impact of TikTok on shopping trends, advertisements, popularity, and their budgeting practices, including impulsivity and consumption habits. Students may need parental guidance to address issues related to excessive shopping. TikTok's shopping influence can significantly impact their budgeting practices, potentially leading to financial challenges if not managed wisely.