THE STRATEGIC MANAGEMENT OF SELECTED CARINDERIA BUSINESS OWNERS IN POBLACION SAN ISIDRO ON INCREASING PRICES OF RAW INGREDIENTS

Abstract

Carinderia is a popular type of eatery in the Philippines that provides affordable and locally inspired meals. Carinderia owners are responsible for managing all aspects of their business, including planning, budgeting, staffing, and developing operational strategies. In recent years, increasing prices of raw ingredients have posed significant challenges to small food businesses. This study aimed to examine the strategic management practices of selected carinderia business owners in Poblacion, San Isidro, particularly in addressing the effects of rising raw material costs. This study employed a qualitative research approach using a phenomenological design. Purposive sampling was utilized to gather in-depth information from participants who possessed relevant experiences and knowledge related to the research topic. Data were collected through semi-structured interviews, allowing participants to share their insights regarding business strategies and challenges. The findings revealed that all carinderia owners experienced challenges in managing their businesses, particularly due to increasing prices of raw ingredients, inflation, difficulties in price adjustment, and budgeting constraints. The majority of the participants encountered significant difficulties in adjusting prices and managing expenses. Despite these challenges, their strategic management practices primarily focused on portion control and maintaining food quality to sustain customer satisfaction and business operations. The results demonstrated that carinderia owners employ various strategies to generate income and sustain their businesses despite rising prices of raw ingredients. The study highlights the importance of adaptability and strategic awareness among business owners. Moreover, being attentive to community needs and market conditions enables owners to remain prepared for challenges that may arise due to economic changes.