THE OVERALL INFLUENCE OF THE BARBIE EFFECT ON SELECTED FEMALE SENIOR HIGH SCHOOL STEM STUDENTS OF GENERAL DE JESUS COLLEGE

Abstract

The Barbie Effect refers to the influence of Barbie on young girls’ perceptions of gender roles, stereotypes, and body image. Over the years, Barbie has evolved from a fashion-focused doll into a more empowering and feminist figure. Despite efforts to portray Barbie as a positive and diverse role model, controversies surrounding unrealistic body standards continue to overshadow her intended purpose. Critics argue that these portrayals may negatively affect body image and self-esteem. Thus, this study aimed to explore the overall influence of Barbie on female students in the Science, Technology, Engineering, and Mathematics (STEM) strand at General De Jesus College, examining both positive and negative effects. This study employed a qualitative phenomenological research approach. Semi-structured interviews were used as the primary data-gathering instrument, and thematic analysis was applied to interpret and analyze the collected responses. The findings revealed that participants, aged 16 to 17 and predominantly enrolled in Grade 11, demonstrated varied perceptions of Barbie. Female STEM students viewed Barbie as a fashion icon, role model, and relatable figure in certain aspects of their personal experiences. Barbie dolls, movies, and related media were also found to influence fashion trends, promote positive mindsets and behaviors, and shape consumer buying habits. Overall, Barbie was found to have a generally positive influence on female STEM students at General De Jesus College. The study emphasizes the importance of recognizing both the positive and negative impacts of influential role models. Broadening the understanding of Barbie as a cultural symbol may help explain how toys and media representations shape women’s perceptions, aspirations, and identity formation.