STAFF MOTIVATION AND ITS IMPACT TO EMPLOYEE PRODUCTIVITY AND RETENTION AS PERCEIVED BY THE SELECTED LOCAL GROCERY STAFF IN JAEN AND CABIAO, NUEVA ECIJA

Abstract

Motivation is a key factor that drives individuals to work. Numerous studies have examined employee motivation across broader demographics. In this study, the researchers examined the perceptions of local grocery store employees regarding staff motivation and its impact on employee productivity and retention. This qualitative study utilized a descriptive research approach to examine employee motivation in local grocery stores and its impact on productivity and retention. Purposive sampling, a non-probability sampling method, was used to select eighteen (18) local grocery store employees from three (3) stores in Jaen and Cabiao, Nueva Ecija. The participants responded to a series of semi-structured interview questions. The results revealed that most participants were male, aged between 26 and 30 years, employed as cashiers, and had worked in the company for one to five years. The identified motivators provided by the company included loans, insurance, health benefits, monetary rewards, and a positive workplace environment. Despite differences in demographic profiles, the motivations of local grocery store employees were found to be largely similar, as the company offered consistent benefits to its staff. The findings also indicated that most grocery store employees were satisfied with the motivational practices provided by their employer. The findings revealed that extrinsic rewards significantly enhanced the productivity of local grocery store staff. Employee motivation had a substantial impact on productivity, which contributed to employee retention within the company. Employees tended to remain in their organizations because they were satisfied with the types of motivation and benefits provided by their employer.