Purchasing Behavior and Intention of Selected Senior High School Students, in General de Jesus College Towards Eco-Friendly Products Through Their Packaging

Abstract

Climate Change is one of the most significant issues the world is currently dealing with. Pollution, rising ocean water levels, and more health risks are some of its environmental effects. In this study, the researchers aim to determine students' behavior and intention regarding buying eco-friendly packaged products. To carry out the study, the researchers employed the theory of purchasing behavior through descriptive methods. It focused mainly on 210 senior high school students in General De Jesus College. Structured questions served as the basis of the questionnaire to explain the data, identify, analyze, and interpret the results, reach conclusions, and make suggestions and recommendations regarding the consumers’ behavior and intention to purchase eco-friendly products. The selected senior high school ABM, HUMSS, STEM, and GAS strands participated in this study which aims to examine their behavior and intention in purchasing eco-friendly products according to external variables, perceived usefulness, perceived ease of use, behavioral intention to use and attitudes towards using the products.

Additionally, the results disclosed that a large majority of the respondents expressed a very high intention of purchasing friendly environmental products significantly. To be précised, the results show the different perspectives and reasons of the respondents toward buying green products. This study indicates that most students prefer buying green products to protect the environment and willingness to eject non-eco-friendly products. Overall, the results demonstrate the respondents’ awareness of the importance of reducing pollution and preserving the environment since most firmly intend to purchase eco-friendly products and adopt green living habits. Their idea that social media can be used to spread awareness of environmental solutions and the benefits of being eco-friendly indicates their environmental concerns. Clearly, they were willing to take necessary steps to reduce the negative effects of pollution and protect the environment for future generations.