The Challenges Faced by Small Businesses Around San Isidro, Nueva Ecija During “The New Normal”

Abstract

The new normal" refers to the post-pandemic period characterized by significant changes in business operations. It emerged due to the pandemic, which led to widespread disruptions across industries worldwide. Small businesses, in particular, faced numerous challenges during this period due to their limited resources and operational capacities. Understanding the impact of the New Normal on small businesses, which often rely on local The new normal introduced a range of obstacles for small businesses to overcome. A descriptive design was used in this study to determine the challenges faced by small businesses around San Isidro Nueva Ecija During The New Normal. Descriptive research is a research design that collects data that can be used to analyze a sample of the population statistically. The probability sampling technique distributed A survey questionnaire to the chosen respondents. Practically all of the respondents have had the same difficulties in their businesses, such as losses, and many of them agree with questions because it typically causes them problems in their businesses. Due to the help and support of their responses, everything was successful. The results were checked, classified, tabulated, and analyzed according to the study's research design. The researchers discovered that Small Businesses faced challenges and wanted the government's support. The results demonstrated the challenges small businesses face that require more business knowledge to be functional and study their environment. Many owners lack knowledge of their businesses and experience survival problems. They also face challenges during operation and business starting, such as access to finance and lack of government support—low income and profit. The government is needed to support these businesses and create a positive environment.