Challenges Encountered and Its Effect on Business Operations of Coffee Shop Owners at Gapan, San Isidro, and Jaen


  • Kartlaenn Alexandra Barrera General de Jesus College
  • Jasmin Mercy Salonga General de Jesus College
  • Alexandra Busuego General de Jesus College
  • Lextter Bauto General de Jesus College
  • Reece Jyrel Marin General de Jesus College
  • Erika Patricia Juatco General de Jesus College


Business, Motivation, Coffee shop


A coffee shop owner holds a myriad of responsibilities to ensure the smoothness and success of their establishments. Primary responsibilities include providing excellent service, supervising staff, and managing day-to-day operations. This study aims to determine the challenges encountered and their effect on the business operations of coffee shop owners in Japan, San Isidro, and Jaen. Also, this study wants to know the motivation of coffee shop owners to overcome the challenges they’ve encountered. This study used a phenomenological design where researchers discovered the experiences of selected seven respondents from Gapan, San Isidro, and Jaen regarding their challenges encountered and their effects on their business operation of coffee shops. Researchers used a purposive sampling technique, semi-structured interview, and voice recorder to gather the information the researchers needed for this study. This study showed that most respondents experienced no customers and the wrong shop location. Motivation is ạ process of taking action to achieve their goals. The motivations used by the coffee shop owners were their family and friends to help them to continue their business.

In conclusion, They’ve experienced having no customers and the wrong location of the shop. The challenges coffee shop owners face in Gapan, San Isidro, and Jaen significantly impact their businesses. However, their motivation and resilience have allowed them to find innovative solutions to overcome these challenges and continue providing quality service to their customers. These coffee shop owners must continue adapting and remain competitive in the ever-changing business landscape.