Advantages and Disadvantages of Having a Business in Populated Location According to Business Owners at Public Market in San Isidro, Nueva Ecija

Abstract

This research aims to understand the different advantages and disadvantages aspiring business owners can encounter when choosing a location for their business and their implications on the business. It aims to determine the factors that come into play when setting up a business in a densely populated location like the public market at San Isidro, Nueva Ecija. The main goal of this research is to aid business students and aspiring entrepreneurs in choosing a location that fits their business goals and circumstances. The research aims to conduct descriptive quantitative research to provide sufficient information to all those seeking it out. Many factors affect whether or not it is worth setting up a business in a densely populated location, such as intense competition, security of the area, overcrowding, ease of access, growth potential, and many more related factors. Business owners should look into such information to make an informed decision. Therefore, having a business in a populated location can cause both advantages and disadvantages of the business. The significant findings of the research displayed that whether or not it is appropriate and recommended to set up a business in a populated area depends on the type of business, how the business owner handles it, and the varying circumstances their business exists in. As for the respondents' demographic data, females were likelier to own a business in the public market because the study found that they were more business-minded than males. The researchers also discovered that most respondents had had businesses that were in operation ranging from 1 to 5 years.

Additionally, the largest age group that the respondents belonged to ranged from 30-39 years old. From the research findings, the researchers surmised that business owners were aware of both disadvantages and advantages but fell short when identifying the specifics according to the type of business. In a conclusion to the study, the researchers found that the research was insufficient. This is because the researchers were able to affirm that business owners in the public market of San Isidro, Nueva Ecija, are aware of the different advantages and disadvantages of having a business in a densely populated area. However, insufficient research was done when it came to uncovering the specific variables that were involved in such. The researchers then recommend business owners seek out a more comprehensive study and for future researchers to utilize the current study to understand the gaps that need to be filled with information.